Effective Recruitment and Selection for Electronic Media Organization. 1.0 Introduction An effective approach to recruitment and selection can help an organization to maximize the competitive advantages by choosing the best pool of candidates quickly and cost efficiently (Kleiman, 2005). As the growing challenges in entertainment business, consumers have various options flooded with different platforms. This had severely affected with growing challenges with technology developments. From conventional entertainments such as Radio, CD, DVD & Television to social media, you tube, music apps, live stream, online stores had taken over consumers in different modes with loads of convenience. This era had transformed where consumers can enjoy specific content where ever and whenever he/she wants to access. So specific time and place oriented entertainment had become irrelevant in 21 st century. It is identified as a challenging market for mature electronic business in Srilanka as ...